Joel LaPointe is a product designer based in Chicago.
Joel LaPointe is a product designer based in Chicago.
Since 2016, I’ve been a close collaborator with design, product, and tech partners building accessible, scalable, best-in-class experiences that reflect the needs of users while meeting business goals.
I enjoy the challenge of tackling complex products and features involving nebulous requirements, whether it is launching mvp’s or evolving existing legacy products. I use storytelling heavily to understand and explain user problems and their solutions to stakeholders and technologists. My work has touched all parts of the product cycle, from discovery and research with users, to workshops with stakeholders and SMEs, to prototyping, testing, and delivering pixel-perfect designs.
Let’s talk about what we can build together. Please get in touch.
Since 2016, I’ve been a close collaborator with design, product, and tech partners building accessible, scalable, best-in-class experiences that reflect the needs of users while meeting business goals.
I enjoy the challenge of tackling complex products and features involving nebulous requirements, whether it is launching mvp’s or evolving existing legacy products. I use storytelling heavily to understand and explain user problems and their solutions to stakeholders and technologists. My work has touched all parts of the product cycle, from discovery and research with users, to workshops with stakeholders and SMEs, to prototyping, testing, and delivering pixel-perfect designs.
Let’s talk about what we can build together. Please get in touch.
For my password protected case studies, please click here.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality. It is an electron based native application leveraging the codebase of the best-in-class Power E*Trade platform to create an advanced multi-monitor trading experience. You can learn more about it here.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality. It is an electron based native application leveraging the codebase of the best-in-class Power E*Trade platform to create an advanced multi-monitor trading experience. You can learn more about it here.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality. It is an electron based native application leveraging the codebase of the best-in-class Power E*Trade platform to create an advanced multi-monitor trading experience. You can learn more about it here.
Power E*Trade is a top-rated streaming web trading platform for advanced traders. As one of the two designers on the platform, I was responsible for understanding user needs and working with my product partners and development team to bring highly requested tools and features to market, such as Market Depth and Trade Tape. I also led the effort to standardize components on the platform, and oversaw the creation and implementation of a modern light theme version of the platform to bring it into alignment with the greater E*Trade product offerings.
During my tenure, SpotOn was a company committed to providing a range of business solutions targeted towards small business owners, such as payment processing, scheduling, POS hardware, and others. Bringing early stage products to market in a startup environment really challenged me to understand product design beyond just design thinking and deliverables. The experience also exposed me to having to think about designing a consistent experience across a wide range of screens and experiences.
Power E*Trade is a top-rated streaming web trading platform for advanced traders. As one of the two designers on the platform, I was responsible for understanding user needs and working with my product partners and development team to bring highly requested tools and features to market, such as Market Depth and Trade Tape. I also led the effort to standardize components on the platform, and oversaw the creation and implementation of a modern light theme version of the platform to bring it into alignment with the greater E*Trade product offerings.
During my tenure, SpotOn was a company committed to providing a range of business solutions targeted towards small business owners, such as payment processing, scheduling, POS hardware, and others. Bringing early stage products to market in a startup environment really challenged me to understand product design beyond just design thinking and deliverables. The experience also exposed me to having to think about designing a consistent experience across a wide range of screens and experiences.
Previous to product design, I learned how to be nimble and adaptable as a freelance artist and designer. Focused on hand-lettering and large-format murals, I partnered with companies to find creative solutions from collateral/branding to physical experiences. Past clients/installations have included: Nike/AKQA, Lettuce Entertain You / Ramen-San, LA Clippers, Jameson / Pernod Ricard, Grizzly Griptape, Brooklyn Boulders, The Fields Chicago, and Fame Supper Club.
I maintain a personal studio practice currently.
Please get in touch
Since 2016, I’ve been a close collaborator with design, product, and tech partners building accessible, scalable, best-in-class experiences that reflect the needs of users while meeting business goals.
I enjoy the challenge of tackling complex products and features involving nebulous requirements, whether it is launching mvp’s or evolving existing legacy products. I use storytelling heavily to understand and explain user problems and their solutions to stakeholders and technologists. My work has touched all parts of the product cycle, from discovery and research with users, to workshops with stakeholders and SMEs, to prototyping, testing, and delivering pixel-perfect designs.
Let’s talk about what we can build together. Please get in touch.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality to create an advanced multi-monitor trading experience. You can learn more about it here.
Power E*Trade is a top-rated streaming web trading platform for advanced traders. I was responsible for understanding user needs and working with my product partners and development team to bring highly requested tools and features to market, such as Market Depth and Trade Tape. I also led the effort to standardize components on the platform, and oversaw the creation and implementation of a modern light theme version of the platform to bring it into alignment with the greater E*Trade product offerings.
SpotOn is a company committed to providing a range of business solutions targeted towards small business owners, such as payment processing, scheduling, POS hardware, and more. My role was to work across their suite of consumer and business-facing applications on mobile, web, and point-of-sale devices, bringing early stage products to market in a startup environment.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality to create an advanced multi-monitor trading experience. You can learn more about it here.
Lead designer from concept to market of Power E*Trade desktop, a downloadable platform developed with the active trader in mind who demands a high level of customization and functionality to create an advanced multi-monitor trading experience. You can learn more about it here.
Power E*Trade is a top-rated streaming web trading platform for advanced traders. I was responsible for understanding user needs and working with my product partners and development team to bring highly requested tools and features to market, such as Market Depth and Trade Tape. I also led the effort to standardize components on the platform, and oversaw the creation and implementation of a modern light theme version of the platform to bring it into alignment with the greater E*Trade product offerings.
Power E*Trade is a top-rated streaming web trading platform for advanced traders. I was responsible for understanding user needs and working with my product partners and development team to bring highly requested tools and features to market, such as Market Depth and Trade Tape. I also led the effort to standardize components on the platform, and oversaw the creation and implementation of a modern light theme version of the platform to bring it into alignment with the greater E*Trade product offerings.
SpotOn is a company committed to providing a range of business solutions targeted towards small business owners, such as payment processing, scheduling, POS hardware, and more. My role was to work across their suite of consumer and business-facing applications on mobile, web, and point-of-sale devices, bringing early stage products to market in a startup environment.
SpotOn is a company committed to providing a range of business solutions targeted towards small business owners, such as payment processing, scheduling, POS hardware, and more. My role was to work across their suite of consumer and business-facing applications on mobile, web, and point-of-sale devices, bringing early stage products to market in a startup environment.
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Previous to product design, I learned how to be nimble and adaptable as a freelance artist and designer. Focused on hand-lettering and large-format murals, I partnered with companies to find creative solutions from collateral/branding to physical experiences. Past clients/installations have included: Nike/AKQA, Lettuce Entertain You / Ramen-San, LA Clippers, Jameson / Pernod Ricard, Grizzly Griptape, Brooklyn Boulders, The Fields Chicago, and Fame Supper Club. Select examples of this work can be seen in an archive here.
I maintain a personal studio practice currently.
Please get in touch